4 Ways to create a culture of evangelism for students

By Shane Pruitt

Shane Pruitt shares four truths to hold to as student leaders try to cultivate a culture of evangelism for students.

Thirty years from now, when people ask what leaders did to prepare Gen Z and the Alpha Generation to know Jesus and to make Jesus known, what will we say? My prayer is that people will say they were a Revival Generation of students who were zealous about Jesus and were some of the best soul-winners the church has ever seen.

As we lead the next generation of God’s people, it can feel like we’re competing against the endless hours of streaming services when an invitation to participate in the greatest movement the world has ever seen is passing us by. Cultivating a culture of evangelism among this generation can feel daunting, if not impossible.

But we can and must do it. We must empower and mobilize our students to go into the places that may be closed off to us as leaders (such as schools, sports teams, universities, etc.), but are wide open to them. Here are four truths to remember as we help cultivate a culture of evangelism in our ministries:

  1. Create the standard.

Let evangelism be an expectation in your student ministry. Our students will never do what we’re not doing ourselves. We create the standard. As leaders, we have a challenging question, “Are we sharing the gospel outside the church building?”

In 1 Corinthians 11:1, Paul writes, “Imitate me as I imitate Christ.” We push our students to live on mission and be evangelists, but are we doing that? When was the last time we shared the gospel outside of a pulpit?

Regularly, share stories about how you’ve shared your faith with the person at Starbucks or in the grocery store or with the person working on your car. The only way we’ll have these stories is if we are sharing the gospel. Even if these testimonies don’t end in someone coming to faith, share them.

  1. Celebrate what you want to replicate.

It’s an adage that has proven true: what’s celebrated is repeated. I’ve seen this in my ministry. Whatever you celebrate the most is what you’re either intentionally or unintentionally discipling your students to believe is most important.

What do you tend to celebrate? For many leaders, it’s how many people are giving and how many people are at our events. In some ways, this generation of students has changed the measure of success and has given us a great opportunity to celebrate things that truly matter. They care little about attendance numbers or fancy buildings. If we want evangelism and discipleship to be most important to them, then that’s what we should celebrate the most.

If one of your students shares the gospel, celebrate it. Use it in your sermon illustrations. Create video testimonies. Make it a big deal. Then, celebrate the right success. Success is not the result, because that is up to the Lord. Success is in obedience.

  1. Coach them in the gospel.

Don’t assume your students know how to share the gospel just because they’ve been coming to church. Many people know how to share pieces of the gospel but struggle to share the entire gospel.

As leaders, we’re called to “equip the saints for the work of ministry” (Ephesians 4:12). Our job is to coach and train them to share the gospel. Pick an evangelism tool and train them to use it. The best tool is one that shares the entire gospel and that students will use.

Each time you preach, share the gospel. When you do this, not only are you calling out unbelievers to salvation, but those who are saved are also hearing how to share the gospel.

  1. Call out missionaries.

All believers have the Holy Spirit inside them. Each believer is a minister of the gospel and a missionary. This includes your students; they are missionaries, and they need help realizing it. If they have the Holy Spirit, they are the church right now. They have a calling on their life now.

How can we help students discover their ministry and mission field? The ground beneath their feet is their mission field. Help them see their school is more than a place to make good grades, and their job is more than a place to make money. Everywhere they go is a mission field. The same is true for their family and their neighborhood.

Our students are also digital missionaries. Social media is a tool that connects students to the world. Their social media should be more than an account to post pictures of themselves. Help them see it as an opportunity to share truth through Scripture, to invite people to church or to share links to student ministries.

People are looking for eternal hope even if they don’t realize it. Thirty years from now, let’s be able to say that we helped mobilize a generation of students to introduce their peers to the King of Kings and Lord of Lords—Jesus.

Download the Life on Mission app for helpful evangelism tools and resources.

Published May 16, 2022

Shane Pruitt

Shane serves as the National Next Gen Director for the North American Mission Board. He and his wife, Kasi, reside in Rockwall, TX with their six children. He has been in ministry for over 18 years as a denominational worker, church planter, lead pastor and student pastor. Shane is the author of several books and co-hosts the Next Gen on Mission podcast with Paul Worcester.